Download here: http://gg.gg/o78x5
You cannot successfully market your eCommerce store today without using social media. The benefits of social media marketing are enormous, and the best part is that it doesn’t even take a huge commitment of your time or resources to pull it off! In short, social media marketing is tailor-made for small online businesses that need to use their resources wisely.
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
As a small online business, you don’t have a big ad budget—that’s just a fact. You also don’t have unlimited man hours to advertise your business because you rightly have to worry about making sure your startup runs smoothly. When you factor in the extra work that small business owners always have to do anyway, the time and effort commitment to marketing seems daunting.
Some common and successful marketing efforts include: Social media: With the popularity of sites like Facebook, Twitter, Instagram, and Pinterest, social media is an immediate and inexpensive way. Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business.
The above ecommerce strategies can be used to market your business in ways that could help lead to success. The more promotion, the more your potential audience is reached, the more sales are made. However, successfully tracking your marketing campaigns requires having reliable data to measure their performance. While data gathering can be time-consuming and costly at times, it’s an excellent way to assess your marketing campaigns and make better decisions for your eCommerce business. Here’s how it can work for you.
Again, that’s where social media can come to the rescue for your eCommerce store! All it takes is a few hours every week, an active account on big social networks like Facebook and Instagram, knowing who your target audience is, and a very small ad budget.
Here are some of the benefits of social media marketing.Much better brand loyalty from your customers due to the benefits of social media marketing
The thing about social media is that it’s a way to directly connect with your eCommerce customers. The more you connect with them because of your social-media presence, the more highly they will think of your brand.
As soon as your customers interact with your brand more and form a better impression of you, other good things happen! For example, according to Convince and Convert, 53% of people who follow a brand on social media end up being more loyal to that brand. There you have it! When social media is a facilitator between brands and customers, it is a surefire way to strengthen brand loyalty as well.
Here is the key, though: you can’t expect to have brand loyalty suddenly appear out of the blue. If you only curate your social media channel infrequently and don’t personally address or reply to your customers, then your brand loyalty is going to be pretty weak, even if you are using social media.
So remember that more brand loyalty is indeed one of the benefits of social media marketing, but only if you share valuable content with your customers regularly.More traffic to your website
Your eCommerce site is where your conversions and sales happen. Social media is only one of your inbound marketing tools to get your leads and customers to your site for conversions and sales, and it works very well.
On every social network — whether that’s Facebook, Instagram or Twitter — your eCommerce store will always have a backlink to your online store right on your brand’s account page. This is how your leads and visitors will find your site through social media…if your content is excellent.
Generally, you want to send more traffic to your site by using the 80/20 rule of social media, which states that you should share 80% high-quality content and resources for your customers in your industry while only sharing self-promotional content 20% of the time.
There’s also another beneficial reason behind more traffic coming to your site. The more social shares your content gets, the higher your eCommerce store is actually going to rank for its keyword in search engine results pages (SERPs). And the higher any individual page on your site or blog ranks in the SERPs, the more people will see it, click on it, and visit your online store!Newsjacking for extra attention; another of the benefits of social media marketing
Newsjacking is essentially when you align your social media activity with a very hot, trending topic on social media. Newsjacking works because you amplify your own marketing message by referencing and riding on the coattails of a news story that many people outside your industry are already paying attention to on social media.
Simply look at the trending stories on Facebook or Twitter. You’ll always be able to easily jump on a particularly hot story, provided that you can somehow work it into an angle for your eCommerce business.
The only word of caution is that you’ll have to be quick to successfully align your social media content with a trending story! After all, the lifecycle of any news story is only usually very short, lasting a day or two, so it’s in the best interest of your online store if you jump on the news story near the beginning of its news cycle.
If you do this technique right, you’ll be able to capitalize on the heightened interest of said news story that you’ll see in the form of extra traffic to your online store.
It never hurts to think of clever ways to capitalize on a hot news story and find an angle for your brand — and then share it on social media!Give a boost to your SEO efforts
These days, SEO isn’t just about optimizing your site, individual pages, and blog. Social media has become an important signal that plays a role in either positively or negatively affecting your SEO rankings, according to none other than Google’s Matt Cutts. In other words, according to your social media activity for your online store, you are being graded by Google on whether or not you’re a trustworthy source on the Internet!
Therefore, since social signals are so valued in Google’s algorithms, having an active and regularly curated social account on Facebook and Instagram can noticeably help your SEO rankings. Why wouldn’t you want to use social media for this purpose since the investment is very small to begin with?
Your online store occupies just one tiny corner on the huge, vast web. If your social media posts and shares help get your store more attention to people on search engines, then it’s a no-brainer.The benefits are many, and the effort is relatively little
We get it. You’re a small eCommerce business owner. Your budget isn’t big, so you have to be smart and discerning with what you spend money on. You can’t spend a lot for ads, and you definitely don’t have the money to hire people to run elaborate marketing campaigns for you! Your solution is social media marketing. The benefits of marketing for ecommerce via social media are real and very promising. All it takes is a small commitment.
As we’ve shown you, using social media to market your online store isn’t complicated. Nor does it take a lot of time and money. If you can understand the basics involving newsjacking, social signals, and regular curation, you are already a step ahead of other small business owners.
To sum up, here are the benefits again:
*More loyal customers for your store
*More traffic to your site
*The ability to newsjack and gain extra brand attention
*Higher SEO rankings
Don’t wait for someone else to do it. Hire yourself and start calling the shots.Want to learn more?
Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.
In fact, many small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.10 reasons social media marketing can help grow your business:1. Social media helps get the word out and generates brand awareness
First and foremost — social media does, in fact, help get the word out about your business.
But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.2. Social media is popular — really, really, popular
You don’t need to be a dedicated reader of tech blogs or an expert in online marketing to know that social media is really popular among consumers.
According to the Pew Research Center, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.
For most small businesses, Facebook — which has 2.32 billion monthly active users — is the jumping-off point for getting started with social media marketing.
With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.3. Social media is cost-effective5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.4. Social media reaches all ages and demographics
Social media defies age barriers. A Pew Research Center study found that 69 percent of US adults are using social networks.
While the majority of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media as well, including 34% of Americans 65 and older. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.5. Social media encourages two-way communication
Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.6. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed7. Social media lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.8. Social media is perfect for customer service
Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience and active users.
This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results. Businesses that engage with customer service requests via social media earn 20-40 percent more revenue per customer, according to Bain and Company.9. Social media can make a big difference for your email marketing strategy
Social media platforms have completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.
Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page.
Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.10. Social media is everywhere
Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.
More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren’t just sharing updates from their own lives, they’re searching for businesses, products, and services, and connecting with brands through their social channels.
Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.Don’t sit on the social media sidelines!5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work
See how social media marketing can work for your business. Check out our Social Media Quickstarter to learn the ins and outs of the major social media networks.5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
Worried you don’t have the time to get started? We hear you. Here are some of our social media tips for time-starved business owners.
Download here: http://gg.gg/o78x5
https://diarynote.indered.space
You cannot successfully market your eCommerce store today without using social media. The benefits of social media marketing are enormous, and the best part is that it doesn’t even take a huge commitment of your time or resources to pull it off! In short, social media marketing is tailor-made for small online businesses that need to use their resources wisely.
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work
*5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
As a small online business, you don’t have a big ad budget—that’s just a fact. You also don’t have unlimited man hours to advertise your business because you rightly have to worry about making sure your startup runs smoothly. When you factor in the extra work that small business owners always have to do anyway, the time and effort commitment to marketing seems daunting.
Some common and successful marketing efforts include: Social media: With the popularity of sites like Facebook, Twitter, Instagram, and Pinterest, social media is an immediate and inexpensive way. Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business.
The above ecommerce strategies can be used to market your business in ways that could help lead to success. The more promotion, the more your potential audience is reached, the more sales are made. However, successfully tracking your marketing campaigns requires having reliable data to measure their performance. While data gathering can be time-consuming and costly at times, it’s an excellent way to assess your marketing campaigns and make better decisions for your eCommerce business. Here’s how it can work for you.
Again, that’s where social media can come to the rescue for your eCommerce store! All it takes is a few hours every week, an active account on big social networks like Facebook and Instagram, knowing who your target audience is, and a very small ad budget.
Here are some of the benefits of social media marketing.Much better brand loyalty from your customers due to the benefits of social media marketing
The thing about social media is that it’s a way to directly connect with your eCommerce customers. The more you connect with them because of your social-media presence, the more highly they will think of your brand.
As soon as your customers interact with your brand more and form a better impression of you, other good things happen! For example, according to Convince and Convert, 53% of people who follow a brand on social media end up being more loyal to that brand. There you have it! When social media is a facilitator between brands and customers, it is a surefire way to strengthen brand loyalty as well.
Here is the key, though: you can’t expect to have brand loyalty suddenly appear out of the blue. If you only curate your social media channel infrequently and don’t personally address or reply to your customers, then your brand loyalty is going to be pretty weak, even if you are using social media.
So remember that more brand loyalty is indeed one of the benefits of social media marketing, but only if you share valuable content with your customers regularly.More traffic to your website
Your eCommerce site is where your conversions and sales happen. Social media is only one of your inbound marketing tools to get your leads and customers to your site for conversions and sales, and it works very well.
On every social network — whether that’s Facebook, Instagram or Twitter — your eCommerce store will always have a backlink to your online store right on your brand’s account page. This is how your leads and visitors will find your site through social media…if your content is excellent.
Generally, you want to send more traffic to your site by using the 80/20 rule of social media, which states that you should share 80% high-quality content and resources for your customers in your industry while only sharing self-promotional content 20% of the time.
There’s also another beneficial reason behind more traffic coming to your site. The more social shares your content gets, the higher your eCommerce store is actually going to rank for its keyword in search engine results pages (SERPs). And the higher any individual page on your site or blog ranks in the SERPs, the more people will see it, click on it, and visit your online store!Newsjacking for extra attention; another of the benefits of social media marketing
Newsjacking is essentially when you align your social media activity with a very hot, trending topic on social media. Newsjacking works because you amplify your own marketing message by referencing and riding on the coattails of a news story that many people outside your industry are already paying attention to on social media.
Simply look at the trending stories on Facebook or Twitter. You’ll always be able to easily jump on a particularly hot story, provided that you can somehow work it into an angle for your eCommerce business.
The only word of caution is that you’ll have to be quick to successfully align your social media content with a trending story! After all, the lifecycle of any news story is only usually very short, lasting a day or two, so it’s in the best interest of your online store if you jump on the news story near the beginning of its news cycle.
If you do this technique right, you’ll be able to capitalize on the heightened interest of said news story that you’ll see in the form of extra traffic to your online store.
It never hurts to think of clever ways to capitalize on a hot news story and find an angle for your brand — and then share it on social media!Give a boost to your SEO efforts
These days, SEO isn’t just about optimizing your site, individual pages, and blog. Social media has become an important signal that plays a role in either positively or negatively affecting your SEO rankings, according to none other than Google’s Matt Cutts. In other words, according to your social media activity for your online store, you are being graded by Google on whether or not you’re a trustworthy source on the Internet!
Therefore, since social signals are so valued in Google’s algorithms, having an active and regularly curated social account on Facebook and Instagram can noticeably help your SEO rankings. Why wouldn’t you want to use social media for this purpose since the investment is very small to begin with?
Your online store occupies just one tiny corner on the huge, vast web. If your social media posts and shares help get your store more attention to people on search engines, then it’s a no-brainer.The benefits are many, and the effort is relatively little
We get it. You’re a small eCommerce business owner. Your budget isn’t big, so you have to be smart and discerning with what you spend money on. You can’t spend a lot for ads, and you definitely don’t have the money to hire people to run elaborate marketing campaigns for you! Your solution is social media marketing. The benefits of marketing for ecommerce via social media are real and very promising. All it takes is a small commitment.
As we’ve shown you, using social media to market your online store isn’t complicated. Nor does it take a lot of time and money. If you can understand the basics involving newsjacking, social signals, and regular curation, you are already a step ahead of other small business owners.
To sum up, here are the benefits again:
*More loyal customers for your store
*More traffic to your site
*The ability to newsjack and gain extra brand attention
*Higher SEO rankings
Don’t wait for someone else to do it. Hire yourself and start calling the shots.Want to learn more?
Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!
If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.
In fact, many small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.10 reasons social media marketing can help grow your business:1. Social media helps get the word out and generates brand awareness
First and foremost — social media does, in fact, help get the word out about your business.
But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.2. Social media is popular — really, really, popular
You don’t need to be a dedicated reader of tech blogs or an expert in online marketing to know that social media is really popular among consumers.
According to the Pew Research Center, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.
For most small businesses, Facebook — which has 2.32 billion monthly active users — is the jumping-off point for getting started with social media marketing.
With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.3. Social media is cost-effective5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.4. Social media reaches all ages and demographics
Social media defies age barriers. A Pew Research Center study found that 69 percent of US adults are using social networks.
While the majority of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media as well, including 34% of Americans 65 and older. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.5. Social media encourages two-way communication
Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.6. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed7. Social media lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.8. Social media is perfect for customer service
Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience and active users.
This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results. Businesses that engage with customer service requests via social media earn 20-40 percent more revenue per customer, according to Bain and Company.9. Social media can make a big difference for your email marketing strategy
Social media platforms have completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.
Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page.
Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.10. Social media is everywhere
Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.
More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren’t just sharing updates from their own lives, they’re searching for businesses, products, and services, and connecting with brands through their social channels.
Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.Don’t sit on the social media sidelines!5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work
See how social media marketing can work for your business. Check out our Social Media Quickstarter to learn the ins and outs of the major social media networks.5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
Worried you don’t have the time to get started? We hear you. Here are some of our social media tips for time-starved business owners.
Download here: http://gg.gg/o78x5
https://diarynote.indered.space
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